ConceptGym Alpha
Strength & Conditioning Gym
Web design for gyms, studios & coaches
Websites that build
your fitness brand
& fill your classes
High-converting sites for gyms, personal trainers and fitness studios. Custom built, fast on a phone, and designed around one job — turning a scroll into a booked first session.
2 tapsTo book a first session
< 1sTarget load time on 4G
FixedPrice agreed up front
100%You own it
Fitness web design portfolio
Layouts built for gyms and coaching businesses — each one designed around the booking, not the brochure.
Concept
Concept
Concept
Concept
Concept
ConceptWhat you get
More bookings
A trial class or consult is never more than one tap away — on the page, in the header, and at the bottom of every scroll.
A brand people trust
Coaching is sold on credibility. Your results, your certifications, your members — presented like they matter.
Built for the phone
Your traffic comes from Instagram, one-handed, mid-scroll. That is the screen the design starts on.
Found on Google
“Gym near me” is decided by speed, structure and your map listing. All three are set up before launch.
Fitness websites that get results
Four things go wrong on almost every gym website I am asked to look at. None of them are hard to fix — they just have to be designed for on purpose.
01
Your Instagram is doing all the work
Social gets people interested; it does not close them. When someone finally taps your link, they land on a page that can’t take a booking, doesn’t list your prices, and doesn’t say where you are. That is where the lead dies.
02
People can’t tell what it costs
Nothing loses a prospective member faster than hidden pricing. Whether you publish full rates or a “from” figure, the site should answer the question everyone is silently asking before they will contact you.
03
The free trial is buried
The single most valuable action on a gym website is booking a first session. It should be impossible to miss, on every screen, in under two taps.
04
It looks like every other gym
Template gym sites all use the same three stock photos and the same red-and-black layout. Your members chose you over the franchise down the road. The site should show why.
How it works
01
We talk
Twenty minutes on your gym: who trains there, what you sell, what you want more of.
02
Fixed quote
One price, a page plan, and a launch date — in writing, before anything begins.
03
Design & build
You see real screens early, not a wireframe at week six. Feedback rounds are built in.
04
Launch
Live, indexed, booking enabled, and every login handed over into your name.
You own it.
No lock-in.
No surprises.
- You own every file. Code, design, domain, hosting — transferred into your name at launch. Nothing is held back as leverage.
- One fixed price for the build. Hosting is a few dollars a month, paid by you, direct to the host. Nothing you pay me is what keeps the site alive — ongoing care afterwards is optional.
- The price is agreed first. A fixed quote against a written scope. If you want something added later, it is priced separately and you decide.
- It is not a template. Designed and coded from a blank page for your gym, which is why it will not look like the franchise across town.
- You are not stuck with me. Readable code and a documented setup, so any developer can pick it up whenever you want.
Questions gym owners ask
Can members book classes through the site?+
Yes. I can build booking directly into the site, or connect cleanly to whatever you already use — Mindbody, Glofox, TeamUp, Trainerize, Calendly. Whichever route makes sense, the goal is the same: a member books without leaving your website and getting lost.
I only have phone photos of the gym. Is that enough?+
Usually yes, and honestly they often beat stock. Real photos of your actual floor, your actual members and your actual coaches build far more trust than a stock model in a studio nobody has ever been to. I will tell you which shots to take and source imagery to fill the gaps.
Do I need to sell memberships online?+
Not necessarily. For a lot of gyms the better move is to sell the first visit — a free trial, a consult, a drop-in — and let your coaches close in person. If you do want online sign-ups and recurring payments, that can be built in too.
What about my existing site — can you just fix it?+
Sometimes. If the foundation is sound, a redesign is cheaper than a rebuild. If it is on a locked-in platform that charges you monthly and won’t let you export, rebuilding usually costs less over two years. I will look at it and tell you honestly which one you are in.
How much does it cost?+
Quoted per project, as a fixed price, before any work starts — because a single-trainer site and a three-location gym with a class schedule are very different builds. You get one number in writing and it does not move unless you ask for something new.
Get started
Let’s get your gym
the site it deserves.
Tell me about your gym or coaching business and what you want more of — members, class bookings, online clients. You will get a straight answer on approach, timeline and a fixed price. No sales call, no obligation.
- Reply within 24 hours, from me directly
- Fixed price in writing before anything starts
- No mailing list, no follow-up campaign